WE ARE

Soul Brand Co.

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Everything we do starts with why

To better support life's seasons

To feel like yourself again

Hi I'm Jaime

25 pounds later, Moody AF
and Energy Depleted

Do you remember the moment when you realized you don't feel like yourself anymore?

My tummy was bulging out of no where even after a massive health kick and cutting out alcohol, nothing would shift it. By Tuesday of any given week, my energy was already gone.

I usually felt I had my life together even when moments were challenging. Then I was feeling:

  • Emotional and crying - not sure why and I found it hard to stop.
  • After a few hours of sleep I was starring at the ceiling running through a million things at a time...anxious.
  • I'd wake up feeling uninspired and agitated at most things.
  • I needed space, like lots of it.
  • Then one moment I was on top of the world only to crash and feel down.

And when it came time to actually talk about what was wrong, all I could think was — ughhh I feel like shit, apologizing for my behavior and mostly I struggled to get my words together.

I wondered if this was a serious health matter, a midlife crisis or something else entirely, and people thought I was losing the plot.

Eventually, my body and energy was responding in a way that needed support. Through many tests with my Dr. that's how, in my mid 40's I learned I had Adenomyosis — and significant perimenopause symptoms.

My doctor's first suggestion was HRT and a Mirena.

My first instinct was to pause, and hell no. I asked whether there was more I needed to know to support all of me: my body, my mind, my energy and my sense of self.

That pause changed everything.

The more I talked about this subject — with friends, with my partner, with health industry experts — the more I realized how universal this was, and how alone we all felt. Women were struggling quietly, tip-toeing around their own lives and careers. The people closest to us could feel that something had shifted, but didn't know how to help, or what to say. Joy and pleasure had, somehow, gotten unplugged — and we were all left wondering how to plug back in.

I had worked in biotech and novel supplementation for a time, where I learned from scientists, biochemists, and formulators. I leaned into this experience and insight to find a trusted solution — one that could begin helping myself, then my friends, and if you're here, hopefully you too.

That's why we started Soul Brand Co.

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More Behind Our Brand

Why we exist

As an entrepreneur, start-up advisor to tech and innovative companies, and a mum to teens — while leading a community of over 10,000 about mindset and better living, so much more became obvious to me as I researched about my health — I found myself in numerous conversations with my peers, my community and my partner about perimenopause and women's health. Out of that, a new focus was born.

We built Soul Brand Co. because perimenopause and menopause deserved more than hushed tones and hormone pamphlets. It deserved honesty. It deserved options. And it deserved support, not just a prescription or being ignored that your symptoms aren't real.

Our supplements are formulated for the women feeling the mood swings, the energy that disappears by midweek, the feeling that sleep isn't happening and it is damn hot in here. We're not anti-medicine, and we're not here to tell you HRT is right or wrong for you. We're here because pausing to ask "what else is possible" is a valid first move — and for years, women haven't had a real answer to that question.
Backed By Real Science

Before Soul Brand Co., I spent time working in biotech and novel supplementation — learning from scientists, biochemists, and formulators the impact of nutrition and supplements on the body, and why. That background is the foundation of our products. This isn't guesswork or trend-chasing; it's selected formulation built on real research by our amazing team.
We Take This Seriously - And Laugh on The Journey

Here's the thing about all of this — it's heavy. The symptoms, the confusion, the feeling like your own body has become a stranger. But somewhere along the way, we found that a sense of humour made the hard conversations easier. Being able to laugh even when no one else knew what was going on, took the edge off. It didn't make the symptoms disappear, but it made talking about them — and trying new things to feel better — a whole lot lighter.

That's the approach we bring to Soul Brand Co. Serious about the science. Serious about your results. But never too serious to laugh at the absurdity of it all along the way.
Not For Everyone - And That’s Okay

We'll be upfront: Soul Brand Co. isn't for everyone, and we're not going to pretend otherwise. Like anything new you introduce to your body, it's about experimenting and learning to trust what your own body is telling you. Seeking professional advice. What works brilliantly for you might do little for the woman next door — and that's not a failure of the product or of you, it's biology and chemistry at work.

We'd rather be honest about that than promise a one-size-fits-all fix.
What we Make

Our products are a suite of supplements designed to support the areas that tend to get hit hardest during this transition: gut health, hormones, sleep, and mood. Each one is formulated with the same philosophy — real science, real experimentation, and real respect for the fact that your body is your own.
Our Promise

Soul Brand Co.is for the women who are done tip-toeing. Done shrinking. Done wondering if the joy is gone for good.

It's not. We're just going to help you find it again — with support that meets you where you are, on your terms.

We will continue to evolve our products and services to support women to feeling at home in their bodies again, and ready to take over the world once more.